Joao J. Silvestre

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Real Estate
Joao J. Silvestre

1(954)857-7785 Cell
1(314)272-8010 eFax
Executive Mid and Senior Management Position
Sales / Marketing / Business Development


Very Motivated Business Professional with Communication, organization and management skills with over 30 years of experience; and extensive Global Business Development & Marketing; “Product” development - “Innovated Internet Applications”, and “Sales Solutions”.

Flexible, Versatile & Creative – very focused and objective. Resourceful with the ability to blend easily in a multi-cultured atmosphere.

Fluent in English, Spanish and Portuguese.
Citizenships: American, Brazilian & Italian.

Professional Experience
Solid background in Business Development & Marketing

• Marketing Plan Creation
• Branding - Image Recognition - Image Value
• Media Relations and Contract Negotiations
• Project Management
• Report Preparation
• Written Business Projects Preparation
• Sales Force Training, Mentoring, and Management.
• Sales & Marketing
• Import & Export Documentation Preparation & Translation (English / Spanish / Portuguese)
• Computer Savvy. Microsoft
• Professional Presentations
• Events / Organization & Media & Public Relation Affairs
• Control & Maintenance of work flow and target results from strong work base plan
• Large Industrial experience including world leading companies, such as: BASF Chemical and ALCOA – Aluminum Company of America.
• Development, Implementation, Training, and Deployment of Internet Based Programs.
• Online marketing tools: Development, Implementation, and Interdepartmental Integration.
• E Commerce B2B, B2C, and C2C

Employment History

Business Consultant                             Ft. Lauderdale, FL               12/2002 - Present

Business development and Marketing
Successful development and integration of business functions and technological solutions via Online Platform Solutions – optimizing and facilitating business practices effectively and efficiently. Reorganizing and re-structuring departments while training users to integrate web-based programs and solutions. Many of the applications have been tied-in e-marketing solutions, such as lead-generating systems, qualifying leads, and operational systems integrated with sales and business development and sales-cycle management.

The experience in business development & marketing and the understanding of operations / products / sales management / and technologies enhances my ability to understand real needs / real solutions / and business opportunities in a global environment.

Kaplan University                                  Ft. Lauderdale, FL              05/2007 - Present

Senior Admissions Advisor (AA)
I have experienced both undergraduate and graduate departments. As an all-skills Senior Admissions Advisor (AA) with core activities in prospecting / enrolling online students – meeting and exceeding sales goals and developing and building experience with Kaplan University. I was invited to the Talent Circle for achieving sustained success overtime, which is only accomplished by the top 5% personnel.

In a recent company “overhaul”; business processes changed, and I introduced and lead a Team effort on a project called Operation Climb Mountain (OCM); a delivery system for a number of initiatives that has the goal to motivate employees to embrace company changes. The first initiative was the Kaplan Citizenship Program; a 21 day event with the goal to reduce employee resistance to change, and to promote and obtain company buy-in.

Bonetti Trading Inc.                               Ft. Lauderdale, FL          01/1987 – 10/2002

Business Development & Marketing – Owner

During its initial years, the organization focused on Import & Export of alternative insulation products for industrial maintenance use for the Country of Brazil. Operations included operations and legal documents (Import & Export) and other processes and procedures to be translated in English, Portuguese, and Spanish.  The company expanded to attend other markets, such as: steel & iron, automotive, and other industries. Bonetti experienced an increase in sales from $1.5 million to $5.8 million for its parent companies. In addition, the company developed new markets, diversified its product lines to attend other segments and their demands. In the mid 90's and until 2002, the company was contracted to provide Business Development & Marketing solutions to Netdor Internet to attend the demand for a number of companies in Broward and Dade County, Florida.

A short view on some of these companies:

"CONEX" Continental Express               Miami, FL

VP Business Development

Full company re-structure, included all departments, as well as products, marketing development and implementation.

1-   1- Development and Implementation of ONLINE Money Remittance Program.
2- Development and Implementation of Agent and Sub-Agent Online module.
Development and Implementation of Payers Administration.
Development and Implementation of Credit & Debit Card/Money Order/Wire Transfer/Pay Bills Express and other Financial products ONLINE.

Web Sites: , and

Intertransfers, Inc.                                  Miami, FL

Director of Business Development & Marketing

1-   Development and implementation of a Money Transmitting System through the use of VISA or MasterCard Online –

1- Development and Implementation of “Pocket bank” a new concept in the use of credit cards.

2- Development and implementation of a FRANCHISE program throughout the USA.

3- Development and Implementation of the Latin American Sales Department.

4- Development IPO project – Private Placement InterTransfers.

6-   Restructure of all departments including personnel, policies, training, performance and objectives.

Netdor Internet Corp.                              Ft. Lauderdale, FL

Business Development & Marketing Director

1- Online Business Development & Marketing Solution Programs.
2- Management and creation of sales, lead-generating systems, marketing strategies, and marketing plans.
3- Creation of e-products for Internet business B2B, B2C, and C2C, e-commerce and shopping cart solutions with integrated marketing systems.
4- Organizing trade shows and events, as well as promoting seminar presentations, and acting as a speaker for Internet Business Marketing Strategies.
5- Responsible for choosing and selecting media tools and vehicles to expand company exposure, both local, and at national level.

Web Site(s): , , and

ARCO General Contractor                        Pompano Beach, FL        01/1987 – 1/1995

Business Development – Sales & Marketing - Owner

Marketing/Designing and construction of custom waterfront homes for overseas investors with a High 25% p.a. return on the investment.

Real Estate, construction management, sales, and marketing.

Campval Comércio Ltda                            São Paulo, Br                 01/1985 – 1/1987

National Sales Director

1. Increased regional sales from $1 million to $4 million in 1 year.
2. Territory: All states.
3. Products: Industrial Maintenance.
4. Number of Clients: more than 4,000.
5. Number of distributors: 6.
6. Managed 50 sales representatives in 5 states. 
7. Implemented training course for new recruits — speeding profitability.

BASF Chem. Brazil                                     São Paulo, Br                01/1981 – 1/1984

Technical Sales Representative – Feed Grade

BASF products & market acceptance, disputing market share with competitors such as: Hoffman La Roche, MERCK, Rhodia, and others. BASF Expanded Market Share from 15% to 70% within the first year. My responsibilities included sales team management and formation and market development - national territory – including “special” accounts.

Aluminum Co. of America                           São Paulo, Br                01/1978 – 1/1980

HR Director Assistant

Policies/Implementation for The New Plant of São Luis do Maranhão.
This new plant, was the largest in the world in its kind. My work was to provide a complete re-structure policy. Working directly with the Director of Human Resources, I had a number of responsibilities including but not limited to:
1) Head Count.
2) Salary and benefits.
3) Work performance and evaluation.
4) Recommendations & Planning.
5) Replacement and Recruiting.
6) Expansion Planning and other HR activities.


Kaplan University                                       Ft. Lauderdale, FL         2011
Master’s Degree – MBA
Business Administration (Graduated in 04/2011)
GPA: 4.0

NOVA Southeastern University                  Ft. Lauderdale, FL         2007
Master’s Degree – MBA
Business Administration (1st. Year)

Uni FMU Universidade                                 São Paulo, Br                2005
Law School (1st Year)

Lynn University                                           Boca Raton, F L             1990
Bachelor’s Degree
Science in Business Administration (Completed)
GPA: 3.75

Honor Societies                                           Pompano Beach, FL
Alpha Beta Kappa                                           Member
Golden Key                                                     Member
Sigma Beta Delta                                            Member

Tour News                                                      Former Editor

Certifications & Other
1- Computer Science
2- English “SIT” School for International Training
3- Impacto Social no meio hambiente Florestal – Amazon Social & Behavior changes in the Forests - Faculdade Mackenzie Brazil-São Paulo-SP
4- Florida Real Estate License
5- Florida Notary

Computer Skills
Microsoft Office - Microsoft Power Point - Microsoft Word - Microsoft Access
Microsoft Excel - Adobe Photoshop - Windows HTML Editors - Microsoft Front Page


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